Welcome to 3D Brand Strategy.
Our clients always tell us they need to get everyone on the same page. We decided to take that request literally. The result is 3D Brand Strategy: a well-defined process with user-friendly outputs that delivers tangible outcomes. It’s not rocket surgery.
"Most strategic brand work is great thinking, trapped in a terrible user experience.”
Most consultants and agencies tend to sell ‘strategy by the gram’, delivering their reports as hundred-slide decks or printed volumes of text and charts. The thinking may be clear, but the transmission is anything but. If your brand strategy is trapped in a massive document, stored on the server or jammed in a filing cabinet, how is your team going to be able to access and implement it?
We help you distil your brand strategy onto a single page: a poster-sized infographic, that guides your team towards more efficient planning, more consistent brand experiences and more creative executions.
The 3D steps to clarity:
We use ‘The Advocacy Approach’ to uncover every angle of a project via a combination of interviews, site visits, competitive analyses, design reviews and customer research. Everyone gets a chance to contribute to strategy.
We facilitate the ‘Argument Approach’ to help drive decisions and build consensus in a workshop environment, drafting the major pieces of the one-page roadmap with your key stakeholders in a single, facilitated session. If we’re going to have ‘robust discussions’ about strategic direction, let’s have them now.
We employ ‘The Art Directed Approach’ to create a functional yet good-looking Brand Roadmap as an infographic poster.
This is supported by an easy-to use reference-style handbook, which also contains the worksheets and templates to roll directly into campaign planning and creative production. Publishing this finished roadmap tells your team that the theory is done, time to get to work
Here’s what you get:
The results you can see:
A one page Brand Strategy Roadmap and a supporting Brand Strategy Handbook.
The results you can feel:
Everyone on your team knows, understands and agrees on your Brand Strategy. We call it direction.
Here's what you do with it:
Briefing a writer for your web copy? Weighing up sponsorship opportunities? Scouting for keynote speakers? Figuring out which channel to invest media dollars in? Your 3D Brand Strategy is your ticket to making more consistent, informed marketing decisions, both within your organisation and across your partner network.
Use your Roadmap to improve the way your team:
- Onboards new talent
- Briefs creative teams
- Keeps stakeholders ‘in the loop’
- Evaluates opportunities and proposals
- Plans targeted marketing campaigns
- Drives digital and social brand experiences